The NFL is hiring a sports betting VP. His role is to guide the league in its sports betting journey. At present, 14 states have legal sportsbooks. As a result, fans can place wagers on football games across the US. The NFL wants to make sure it gets its share of the pie.
The NFL is looking for someone to fill the new position of vice president of sports betting. The person will be responsible for game integrity issues, leveraging the league’s intellectual property and data, and improving fan engagement across the globe.
However, the position is not found on the NFL Careers site. The sports organization is contacting individuals qualified for the job. Also, it is sending inquiries to gambling executives with relevant experience. The vice president of sports betting will be under NFL Chief Strategy and Growth Officer Christopher Halpin.
NFL Sports Betting VP
In the past, the four major pro leagues in the US opposed associating themselves with casinos. They thought that sports betting would damage the integrity of the MLB, NHL, NBA, and the NFL. Also, they felt that dealing with sports betting software firms will harm their reputations.
However, things changed when the Supreme Court opened the doors for states to legalize sports betting in their territories. Out of the 32 teams in the NFL, seven play in a state where sports betting is legal. One of them is the Las Vegas Raiders.
Based on sportsbook pay per head reports, several states are close to legalizing wagering on sports. The number of states with legal sports betting will increase in the next couple of years. As a result, the NFL wants to ensure it protects its interests when that happens.
The NFL is the most-watched pro sports league in the US. After several years of low viewership, the league’s TV ratings rebounded in the 2019-2020 season. Viewership increased five percent with an average of 16.5 million each week, according to pay per head comparison sites.