UKGC Fines Betfair and Paddy Power for Marketing Breaches

UKGC Fines Betfair and Paddy Power for Marketing Breaches

Last updated on May 27th, 2023 at 11:49 pm

The UK Gambling Commission fined Betfair and Paddy Power after the former uncovered failures. According to the investigation, both companies failed to comply with social responsibility policies dated back to November 2021.

The UKGC continuously monitors the gaming market to ensure companies follow the rules and regulations. Also, it would ensure that players are protected. According to 9Dollarperhead.com sources, the UK regulator imposes fines for breaches. In severe cases, the UKGC can revoke or suspend licenses.

According to bookie pay per head sources, the Gambling Commission uncovered PPB Counterparty Services’ social responsibility breach. The company runs Betfair and Paddy Power. Also, the UKGC claimed the company sent promo notifications to players formerly self-excluded from gaming activities.

Betfair and Paddy Power Fined for Marketing Breaches

UKGC Fines Betfair and Paddy Power for Marketing BreachesTo comply with self-exclusion requirements imposed by existing gaming rules, licensed operators must take all reasonable measures to prevent excluded customers from receiving marketing communications. Within two days of a self-exclusion request, gaming establishments must take steps to prevent the customer from receiving promotional materials.

According to sources of the best pay per head bookie, the gaming watchdog recently fined SkillOnNet $380,000. The details of the violation have now been released. At the time, the Commission said it had found violations of anti-money-laundering and safer-gambling laws.

When asked about the most recent penalties, Kay Roberts, the Commission’s executive director of operations, conceded that there is no proof that the infraction was deliberate. Moreover, even if the persons who have excluded themselves have received the push alerts, she said, it is unclear whether they have re-entered.

However, Roberts emphasized that the Commission takes violations of the regulations very seriously. Finally, the director asked operators to safeguard self-excluded customers by ensuring their systems comply with the existing framework.

Start a bookie business with PricePerPlayer.com today!

Bookie Pay Per Head Service