Last updated on January 5th, 2020 at 03:29 pm
Everyone uses social media daily. Whether it is Facebook, LinkedIn, Instagram, or Twitter, you check in your account at least once a day. As a bookie, you can use social media marketing to attract more players.
What is Social Media Marketing
In simplest terms, social media marketing is the process of promoting your bookie business using different social networks. Some popular social media platforms are Facebook, Twitter, Snapchat, YouTube, and more.
People use social media sites to connect with friends and family. Also, they can use it to follow brands and learn about the latest deals and offers. If you are not promoting your bookie business on social media, you are missing many growth opportunities.
Using social media is one way on how to be a successful bookie. The first step is to set goals. You can use the marketing strategy to increase brand awareness, generate leads, improve social customer service, create communities, and drive traffic to an online sportsbook.
Monitor Social Media Networks
Once you start your own bookie operation, you need to monitor what people are saying about it. By following social networks, you will know the comments of customers, whether they are positive or negative. That way, you can resolve the concerns of your players as soon as possible.
Create a Brand Personality
According to Raymond Cruz Costa Rica, it is vital to have a consistent brand personality across social media channels. According to a bookie pay per head marketing expert, you should be approachable and friendly when interacting with people online.
Most consumers love one-on-one interaction. Using an honest and semi-formal approach works best on social media. People don’t want automated messages. Instead, they want personalized solutions to their concerns.
Measure Social Media Metrics
It is crucial that you check whether your strategy is working or not. Most social media sites have analytics tools. Also, you can use Google Analytics with your online bookie site to monitor traffic from different sources.
These are some ways you can use social media for marketing your bookie business. As always, there’s no cookie-cutter approach to marketing. Try what works with your market and stick with it.