Sivan Finn is now the former Vice President of Strategic Marketing of 888. Insiders attributed her to the company’s global growth strategies. However, her exit came as the company tried consolidating its revenue stream to solve its rising debt.
The shift in the company’s priorities might be the reason for Finn’s exit. Also, the former vice president did not disclose her future. As a result, there is no news about if she will remain within the gambling industry.
According to PPH sportsbook reports, Finn joined the company in 2015 as its global marketing director. She headed the firm’s advertising, partnership, media, and global branding initiatives. Before joining 888, she managed marketing initiatives at various firms, including Verix, Telmap, and SanDisk.
Sivan Finn Exits 888
Finn more than showed her value over the following eight years, eventually becoming Bingo’s head in February 2019. By then, she had studied the gaming industry extensively.
In August of that year, Finn’s time at 888 ended after management promoted her as vice president of strategic marketing. Her expertise benefited all product lines as she led the company into bold new markets. According to the best sportsbook software provider, Finn’s leaving is a big blow to 888 because of the acclaim she received for her many successful ads.
The former vice president shared the news of her departure on LinkedIn, where she also expressed gratitude to her colleagues for their contributions to realizing her goal. The 888 staff, led by outgoing CEO Itai Pazner, bid Finn farewell. However, she chose to reflect on her time at the firm and the team’s successes rather than discuss her future intentions.
The gambling giant 888 is going through rough times, and Finn’s exit came at the wrong time. The group reported strong performance in 2022. Still, mounting debt and compliance difficulties in the UK and the Middle East were also uncovered as problems. In addition, profits were depressed due to external economic challenges, raising future worries.
888’s strategy for dealing with its immediate issues centers on expanding into new, profitable areas while emphasizing being environmentally responsible. Unfortunately, these values significantly depart from the team’s earlier expansionist outlook and may have influenced Finn’s choice to look elsewhere for employment. As a result, the video game titan will have to find a replacement who better fits the company’s current priorities.