Professional sports teams partnered with gambling companies to open stadium sportsbooks. It would bring sports betting closer to sports fans. Although spending millions of dollars on retail sportsbooks might seem unprofitable, it is a place where fans can drink, watch, eat, and bet on sports during game days.
Also, the retail sportsbook can operate throughout the year, even when there are no games. As a result, it would become an asset to the professional team. According to a bookie guide to Super Bowl 56, BetMGM opened a retail sportsbook in Washington, DC, at Nationals Park. In addition, FanDuel announced a proposed sportsbook at the United Center.
BetMGM designed its retail sportsbooks to cater to both game days and off-days. Also, they want to engage fans and the locals. As a result, retail sportsbooks put a face to their brand and have become a vital part of their strategy.
More Stadium Sportsbooks to Open
Last September, the Phoenix Suns and FanDuel opened a sportsbook at the Footprint Center. It is a successful venture due to the foot traffic it experiences during game day. Also, it hopes that its Chicago sportsbook will be open in time for hockey and basketball seasons next fall, as per bookie pay per head solutions reports.
This fall, the Arizona Cardinals will have a BetMGM sportsbook at the State Farm Stadium whenever the NFL season continues. On the other hand, DraftKings is arranging a sportsbook near Wrigley Field in Chicago, home of the Cubs.
According to sportsbook software experts, Capital One Arena in Washington, home to the NBA’s Wizards and NHL’s Capitals, opened a sportsbook in 2020. Caesars designs a sportsbook outside Chase Field, home of the Arizona Diamondbacks. In addition, FanDuel is planning to open a sportsbook at the Audi Field, home of DC United.
Regulation is forthcoming in New York that would permit wagering booths in facilities like Yankee Stadium, Madison Square Garden, Highmark Stadium, and Madison Square Garden.