Most people turn to Google to find things online, including sports betting websites. Thus, it allows bookies to get in front of their target market. If you want to make the most out of your marketing campaign, here’s a guide to finding the most valuable keywords for a pay per head sportsbook.
When we say most valuable keywords, we pertain to commercial intent keywords. They are the phrases consumers use to look for services or products online. Also, commercial and transactional keywords often overlap. However, commercial keywords are more vital if you are promoting a pay per head bookie operation.
Commercial Intent Keywords for a Pay Per Head Sportsbook
You can use many commercial intent keywords when promoting a sportsbook pay per head. In addition, you can use investigative commercial intent keywords, such as best, pay per head reviews, top, comparison, and more.
Commercial purpose keywords for sportsbooks include free bets, service, corporation, and firm. Depending on the nature of your business, some of these keywords will be more useful than others. Product-specific and branded keywords, for example, are very competitive yet convert exceptionally well. Although “comparison” and “review” keywords may not appear as powerful as some of the others, they can still convert well since the prospect’s intent to purchase remains – the option may make you work harder for the conversion.
Some companies invest thousands of dollars to increase their awareness. That is all well and good, and having a lot of visitors is usually excellent, but if the great majority of them aren’t signing up, it might be time to reevaluate your strategy.
One size does not fit all when it comes to keywords with significant commercial meaning, so how do you go about identifying these phrases in the first place? Regardless of the type of business, you run or the targeted conversion outcomes, there are numerous strategies to start identifying high commercial intent keywords. Google Ads Keyword Planner and Google Analytics are two valuable tools.