Bookie social media marketing is a crucial part of an online marketing strategy. At present, Facebook is the most popular social media platform. As a result, bookies rely on the platform to reach potential players.
However, organic posts can only reach around two to four percent of the followers. If you want to increase your reach, you can choose between boosted posts or paid Facebook ads. We will take a closer look at the two options.
Bookie Social Media Marketing Options
According to sportsbook betting software solutions experts, a boosted post will make the post most visible to the target audience. Therefore, it is one of the easiest ways to advertise on a social media platform. Also, Facebook considers boosted posts as ads because you pay for them.
Boosted posts don’t have the same customization features found in Facebook ads because you don’t do them within the social media platform’s ads manager. However, to boost a post, all you need to do is choose a popular post on your timeline. You can also opt to make a new one.
Facebook owns Instagram. As a result, you can place the boosted post on the microblogging platform. When you boost a post, you can choose the target market, set a maximum budget, and the timeframe the ad will run. Also, the post will show as a sponsored post on Instagram or Facebook.
On the other hand, you can optimize Facebook ads for app installs, video views, shop orders, website conversions, and more. In addition, bookie pay per head providers can use Facebook ads to market their services.
Facebook ads allow you to choose where the ads show, whether on news feeds, Instagram stories, messenger ads, instant articles, or audience networks. On the other hand, boosted posts can only be placed on news feeds and Instagram feeds.
Those are the pros and cons of using boosted posts and ads on Facebook. Thus, you should know social media marketing when you learn how to become a bookie. It is a necessity as more people access social media platforms daily.