Betsson Becomes the Official Betting Partner of the Nordea Open

Betsson Becomes the Official Betting Partner of the Nordea Open

This year, the Nordea Open will start on July 15. To add to the excitement, Betsson becomes the Official Betting Partner of the Nordea Open right in time for the tournament. This year’s event will be broadcast in 90 countries, reaching an estimated 40-50 million viewers.

For tennis enthusiasts and tennis betting fans, this will be a fun ATP tour event to attend and bet on. Especially since the Swedish Open is one of the oldest tennis tournaments in the world. In fact, according to, their history dates back to 1948. Furthermore, Eric Sturgess from South Africa emerged victorious in the initial three tournaments. Other notable champions also include Ilie Năstase (1971), Björn Borg (1974, 1978–1979), Mats Wilander (1982–1983, 1985), and Rafael Nadal (2005).

Betsson Becomes the Official Betting Partner of the Nordea Open and offer a variety of betting odds on the tournament

Betsson Becomes the Official Betting Partner of the Nordea Open and offer a variety of betting odds on the tournamentBetsson, a prominent global sports betting and gaming operator, has been named the official betting partner of the ATP tournament Nordea Open, which will be held in Båstad, Sweden from July 15-21.

The tournament, previously known as the Swedish Open, will feature top players such as world No. 1 ranked Jannik Sinner and Rafael Nadal. Betsson is also the main sponsor for the BNP Paribas Nordic Open in Stockholm this autumn.

“We are delighted to welcome Betsson as a new partner to the Nordea Open. Betsson’s commitment will further strengthen the event’s position and presence on the international tennis stage,” said Sara Bergh, Operations Manager at Nordea Open.

As part of the sponsorship, Betsson will have its logos displayed in the arena and will offer a range of odds on the tournament.

“We are extremely proud of our partnership with Nordea Open, which will showcase world-class stars this year. Betsson has a long history of involvement in tennis, both in Sweden and globally, and we are excited to be part of the fantastic tennis environment in Båstad,” commented Ronni Hartvig, Chief Commercial Officer of Betsson Group.

Betsson’s sponsorship enhances an already robust collection of global sponsorships. The company serves as the primary sponsor for football clubs Inter, Boca Juniors, and Atlético Nacional. In the realm of tennis, Betsson is the main sponsor of the BNP Paribas Nordic Open, has enlisted former world-renowned player Jonas Björkman as an ambassador, and has supported ATP tournaments in South America.

About Betsson

About BetssonBetsson AB is a prominent internet gaming company that offers a variety of online gambling products and services. These include casino games, poker, bingo, sports betting, and scratch cards across a portfolio of over 20 different online gaming platforms.

Some of the well-known brands under Betsson AB include betFIRST, Betsson, Betsafe, and NordicBet. Furthermore, they are one of the biggest online gambling groups in the world with over 2,200 employees in 17 locations.

Their corporate aim is to expand more rapidly than the competition, both through natural growth and strategic acquisitions. However, their vision and mission is to provide the best customer service experience in the gambling industry.

The company is publicly traded on the Nasdaq Stockholm Large Cap List.

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