UK sports betting has been popular for centuries. Towns such as Newmarket and Ascot are known for horse horsing. At present, there are now 60 National Hunt and Flat racecourses in the country. It included 17 multi-purpose tracks for both events.
Despite having legal betting options, some bettors choose to place their wagers via underground bookies that offer less transparent services. Sports are vital to everyday life. Every Saturday, people watch football. Also, they would wager on football games through one of the pay per head bookie sites.
UK Sports Betting Regulations
In the UK, the government allows sports betting. The UK Gambling Commission makes sure that bookie pay per head sites offer a fair and safe environment for players. Also, operators must comply with rules and regulations to keep their license. Some requirements include regular testing of random generators, the use of encryption technologies, and more.
If you want to become a bookie in the UK, you can opt to start a brick-and-mortar or an online sportsbook. Players can wager on all sports. The most popular sports to wager on are cricket, rugby, and football.
Since the early 1990s, internet betting has been steadily getting more popular among players. More people are using mobile apps in recent years because they are more convenient than betting through retail locations.
At present, top UK gambling companies invested heavily in mobile wagering. Thus, players have more betting choices even if they stay at home. Industry insiders expect online gambling to have double-digit growth in the next couple of years.
The coronavirus pandemic and the popularity of online betting changed the sports betting industry in 2020. Many land-based bookies in the UK closed shop. However, technology allowed people to start online bookie businesses quickly. Sportsbook software has various features that include in-play betting, bonuses, and report generation.